Volkswagen has officially announced that its forthcoming electric car, priced at €20,000, will be called the ID. Up. Set to launch in autumn 2027, this model marks a strategic shift for the automaker as it revives a familiar naming convention.
The ID. Up is designed to cater specifically to urban markets, and its production will take place at Volkswagen’s facility in Palmela, Portugal. This move showcases the company’s commitment to making electric vehicles more affordable and accessible.
Key Features of the ID. Up
- Price: Starting at €20,000
- Dimensions: Approximately 3.88 meters in length and 1.81 meters in width
- Specifications: Expected to closely mirror the ID. EVERY1 concept model introduced earlier this year
- Naming Strategy: Volkswagen plans to shift from a numeric naming system, which has been exemplified by models like the ID.3 and ID.4, back to names inspired by popular legacy models, starting with the ID. Up.
- Production Schedule: Manufacturing is expected to begin in mid-2027
The ID. Up represents a significant step for Volkswagen in its transition towards a more sustainable and electric future. By reintroducing familiar names, the brand aims to strengthen its identity in the EV market while appealing to a wider consumer base.
