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Lucid Unveils Simplified Trim Logic for Gravity Electric SUV

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Lucid Unveils Simplified Trim Logic for Gravity Electric SUV
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The Gist

Lucid has introduced a new trim logic for its Gravity electric SUV in Europe, reducing the base price to €94,900 and offering a simpler selection process with enhanced standard equipment. The new trim variants include the Gravity Touring, Gravity Touring Plus, Gravity Grand Touring, and Gravity Grand Touring Ultimate, catering to diverse customer needs.

Lucid has announced the introduction of new equipment variants for its electric SUV, Gravity, in the European market. This move aims to simplify the selection process for customers while enhancing the standard equipment across all trim levels.

Key Insights

The key highlights of this introduction include a reduced base price by €5,000 to €94,900, and the availability of four distinct equipment lines: Gravity Touring, Gravity Touring Plus, Gravity Grand Touring, and Gravity Grand Touring Ultimate. Each variant comes with unique powertrains, battery packs, and features, ensuring that there's a Gravity model to suit every preference. Furthermore, standard equipment has been upgraded across all variants, including the incorporation of the 'DreamDrive' Premium package, which underscores Lucid's commitment to providing advanced technology and comfort in its vehicles.

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