A recent study analyzed 837 Instagram posts from nine leading hemp-derived cannabinoid brands and found that they often feature youth-oriented imagery and themes, potentially appealing to young audiences. The study's findings suggest that these brands are using social media to promote their products to young people, which could be contributing to the growing use of these products among this demographic.
Key Insights
The study revealed that hemp-derived cannabinoid brands are using social media to promote their products to young people, with a focus on lifestyle and recreational marketing. The brands' social media posts often feature youth-oriented imagery and themes, with minimal attention to consumer safety warnings. This raises concerns about the potential risks and consequences of using these products, particularly among young people.
