The first production Ferrari Luce EV has made history by selling for $40 million at RM Sotheby's Monterey Car Week auction, solidifying its position as the most expensive new car ever sold at an auction. This bespoke version of Ferrari's first electric car was uniquely configured through the Ferrari Tailor Made program, allowing the buyer to personalize the vehicle to their liking.
Key Insights
Technical details of the Luce EV include its impressive electric powertrain, which provides exceptional performance and efficiency. With the sale of this vehicle, Ferrari has not only showcased its commitment to innovation but also its dedication to giving back, as all proceeds from the sale will be donated to charity through the Ferrari Foundation.










