Subaru's marketing strategy has taken a significant turn, with the company allocating a substantial portion of its budget to electric vehicles. However, the increased spending has not led to the desired sales outcomes, raising questions about the effectiveness of the company's approach.
Key Insights
The key points to note are that Subaru's U.S. marketing expenses increased by 40% last quarter, with most of the increased spending allocated to electric vehicles. Despite this, the company's efforts to sell EVs are not yielding the desired results, indicating a need for a reassessment of their marketing strategy.
