Empowering Retailers Through Turnkey Infrastructure
In a significant move to expand the North American charging landscape, Electrify America has unveiled its "Powered by" initiative, a specialized white-label service designed for US retailers. This program allows brick-and-mortar businesses—ranging from large retail chains to convenience stores—to deploy their own branded DC fast-charging networks without the immense burden of developing the underlying technology from scratch. By leveraging Electrify America’s deep technical expertise and existing operational infrastructure, retailers can now turn their parking lots into essential nodes for electric vehicle transit.
The value proposition for retailers is twofold: immediate access to high-quality hardware and the ability to maintain their own corporate identity. Under this program, businesses retain full control over pricing, loyalty programs, and branding aesthetics. Meanwhile, Electrify America manages the heavy lifting associated with technical support, site management, and hardware maintenance, ensuring that the charging experience meets the reliability standards required by modern EV drivers.
Strategic Advantages for Business Growth
For modern commercial enterprises, the integration of EV charging is no longer just a trend—it is a strategic necessity. Electrify America emphasizes that the "Powered by" program is built to boost "dwell time," effectively encouraging customers to remain on-site while their vehicles charge. This natural increase in time spent at a location creates opportunities for incremental revenue and allows retailers to foster deeper customer loyalty through integrated mobile apps and charging rewards.
The program is already gaining traction, with a proven track record consisting of over 100 stations and nearly 600 individual chargers currently active under the banner. Major players like Costco and Wawa have already embraced the model, signaling to the wider market that providing charging is a viable path toward positioning a store as a preferred destination for the growing cohort of EV owners. As the network continues to scale, these white-label locations function seamlessly as part of Electrify America's broader national reach, which includes over 5,600 chargers across 1,080 stations nationwide.
Why It Matters
- Operational Simplicity: Retailers get a "turnkey" package, reducing the complexity of EV hardware integration.
- Customized Branding: Unlike standard network installations, this model ensures that the charging site reflects the host retailer’s corporate image.
- Seamless Integration: Drivers benefit from a unified charging standard, as these stations plug directly into the established Electrify America support ecosystem.
- Destination Economy: By turning parking lots into charging hubs, businesses can capture value from drivers during the 20-to-40-minute windows required to charge their vehicles.
