Perplexity's partnership with Indian telecom giant Airtel to offer a free 12-month Perplexity Pro subscription has yielded impressive results, with millions of new users joining the platform. The offer, available to 360 million Airtel customers, led to a surge in app downloads and a significant increase in monthly active users.
Key Insights
The partnership resulted in 5.9 million app downloads in July 2025 and a total of 56 million downloads during the seven-month period. Monthly active users peaked at 22 million in October and remained at nearly 14 million in July, demonstrating the offer's lasting impact on user engagement. Furthermore, in-app purchase and subscription revenue increased by 60% between February and mid-August, highlighting the offer's positive effect on revenue growth.
