The era of subsidized AI experimentation is coming to an end. According to a recent forecast from Forrester Research, enterprise software budgets are expected to face significant pressure in the coming year as AI vendors begin aggressively recouping their infrastructure investments.
Passing the Bill to the User
As the capital expenditure required to maintain massive AI models continues to climb, vendors are moving away from absorption strategies. Forrester indicates that price hikes and new usage-based charging models will become the primary vehicle for these companies to cover their rising operational costs.
For IT leaders and procurement departments, this shift means that the true cost of 'AI-integrated' software will finally become visible on the balance sheet. Organizations are being warned to prepare for more complex contract negotiations and less predictable monthly billing as consumption-based metrics take hold across the industry.








